When it comes to introducing your
business to somebody, what do you think comes as a handy tool? Of course, it’s
none other than the professional business cards! It can be seen everywhere from
the stash in a wallet to the top of a desk. In general, they are everywhere in
all shapes, sizes, and colors. It’s a necessity for any business and we all
know it very well, but unfortunately, we often fail to make most out of it.

It’s time to unleash its potential for a
better marketing campaign. After all, it’s handed out to people for some
reasons. 

Here, we’ll bring you a quick way to
solve problems related to your business card design. Let’s make it a sale
boosting tool, rather than just a fancy card.

1. Consider
the purpose

No business card design shall pass
overlooking the purpose. Here, we aren’t just referring communication.
Multitasking cards will make people contact you more than an average business
card. You can turn it into anything you like such as a bookmark, note card,
sticker or scratch card. Transform it into an interactive piece and people will
automatically start talking about your business.

2. Ditch
the generic design, try something new

You may find many look alike professional
business cards. And, if your card looks exactly how your competitors’ look,
forget about making a lasting impression. With cheap cards, you might find
short-term success, but in the long run, they’re going to have a negative
impact on your branding campaign. It will also show your potential clients that
you lack attention to detail.

To solve this problem, go for quality
designs. Include an SKU or QR Code to look different but meaningful. Devise an
incentive, coupon or discount plan. Inform the recipients whenever they check
your site; they’ll be entitled to get any of the above plans. While the SKU or
QR Code will help you track how well your card performs, clients get something
worth for keeping your card.

In case the current plan doesn’t work, there
is always scope for the other.

3. Match
the color coordination

A quick fix to color blunders is to match
it with your brand’s logo. Make color coordination otherwise it will adversely affect
your brand’s identity. Make sure your card’s design displays the colors used in
your brand’s logo accurately. Turn to a specialist to let your colors come out
of your cards and catch the attention.

4. Correct
the missing or incorrect info

How do you want your potential clients to
get in touch with you? Wrong or missing information is one of the major
problems of the business
cards. This is what affects the overall design. Here are some quick fixes
to such issues.

Don’t include your address if you lack
set-up to receive potential clients.

Include your city, state, and province in
case you only offer local services.

People like standard email addresses.
Therefore, your business shouldn’t be @hotmail or @yahoo unless they are
relevant. Always consider getting your business a professional email address
like [email protected] Gmail is an exception as it’s acceptable in
business fraternity.

Exclude underlining it or highlighting it
with the blue color. When you write an email, stop using the word
“email” just next to it. The same goes for web address as well.
Everyone knows what “[email protected]” and
“www.yourdomainname.com” mean. However, if you still want to give
people a hint, use icons next to it.

Faxing is no more in use. So, stop using
fax number in your business card design.

Remember, the objective of providing
email, phone, web address or any such information is to help people find you
easily. So, double-check it for any mistake or missing information. 

5.
Say no to cluttered back, yes to white space

Sometimes, we fill our business cards
with so much information that it looks cluttered. Literary there is any room to
write any random number or take a note of something important. We often do that
when in hurry, isn’t it? For businesses, it’s really helpful in getting
clients’ eye-rolling. Use white spaces strategically, in case you are going to
print company info on both sides of a business card.

6. Take
charge of quality

While the optimum quality of a business
card ensures success, minimum quality drowns the marketing efforts. Here is how
to take charge of quality parameter for professional business cards. 

When it comes to finalizing the printer,
choose one with the best print quality. While the ink of ink-jet will smudge once
wet due to sweaty fingers or even rain, the prints of laser printer break off
over the period.

Now, talk about what to choose— glossy or
matte finish. While there is no doubt that glossy business cards are fabulous,
it’s hard to write on them. Imagine a situation when a client has nothing but
your glossy business card to note down something very important. If he can’t
write on it, why would he remember your company? So what to do about it then?
Well, the best way is to choose glossy finish at the front and matte at the
back.

Pay close attention to color, contrast, and font. Professional business cards should have a readable font and impressive color and contrast.

The bottom line

With the above tips in mind, keep the design simple. Too much bling or decoration will ruin the whole aesthetics. Also, don’t forget the importance of good quality paper to design an impressive business card.

Follow the above ideas to quick fix your
business card design mistakes. If you’ve discovered some other ways, do let us
know.

When it comes to introducing your
business to somebody, what do you think comes as a handy tool? Of course, it’s
none other than the professional business cards! It can be seen everywhere from
the stash in a wallet to the top of a desk. In general, they are everywhere in
all shapes,…
Here are Quick Ways to Solve a Problem with the Business card design – Area19Delegate

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